CallWave

Letting people hear a voice product before asking them to trust it.

Properties

Client

CallWave, AI phone answering for businesses

Role

Brand, web design, Framer build

Year

2026

Tools

Paper, Framer

The problem

A business choosing an AI phone agent is handing over a first impression. A feature list cannot tell them whether the voice will sound right, handle an awkward request or know when to bring in a person.

CallWave needed a website that made those questions easy to explore, without asking visitors to book a sales call just to hear the product.

What I did

I put a playable conversation directly in the opening section. The interface pairs a voice waveform with plain descriptions of the task, so visitors can hear the product and understand what it is doing.

Six sample calls cover recognizable moments: booking, moving or canceling a visit, asking a question, reaching the team and calling after hours. A separate language section makes the voice choices tangible. Warm neutrals, green surfaces and an editorial typeface give the audio room to lead.

The setup section follows the decisions a business owner needs to make: add business details, set the agent's boundaries and test a conversation. Pricing comes after that explanation, with the differences between plans close to the price.

What changed

The website now works as a guided product demonstration. Visitors can listen to everyday calls, see where a person steps in and understand how they would configure the agent for their own business.

The design carries the same audio-led hierarchy onto mobile, where a visitor can try the product one conversation at a time.

Outcome

6 sample calls

Realistic call scenarios that explain the product by letting visitors hear it.

Made with Paper, Framer

Screens and details

From the final designs.

Client note · after launch

Nadia Brooks

Co-founder, CallWave

Approved

“Ilse's first decision was to let people listen. The call examples, setup steps and handoff explanation show what we mean far better than another feature list could.”

🙌 3

🎧 2

on CallWave